Welcome to the Family!

Pablo founded Rootex in 2018 with Brandon’s help, after having spent the previous 2 and half years producing videos as a hobby. After building a portfolio, Pablo began doing work for many local companies in Gainesville. Pablo would always over-deliver for his clients and through referrals, he began to do a lot of work for companies based in Jacksonville and Tampa. After 9 months, Pablo could not keep up with all the production work and he began scouting talented individuals to join the Rootex production team. Pablo specializes in working with creatives and helping them produce at their highest potential.

Pablo founded Rootex in 2018 with Brandon’s help, after having spent the previous 2 and half years producing videos as a hobby. After building a portfolio, Pablo began doing work for many local companies in Gainesville. Pablo would always over-deliver for his clients and through referrals, he began to do a lot of work for companies based in Jacksonville and Tampa. After 9 months, Pablo could not keep up with all the production work and he began scouting talented individuals to join the Rootex production team. Pablo specializes in working with creatives and helping them produce at their highest potential.





Pablo Casilimas
CEO/Co-Founder

Sami is a world-renowned filmmaker that has been featured in Forbes and has previously done video work for Virgin, Time and other credible firms. Rootex was fortunate enough to find Sami after he returned to Florida from filming documentaries all over the world. Sami is now the executive producer of Rootex, meaning he is involved in every video project Rootex does. Having over a decade of experience making films under his belt, Sami leads our production team with elegance from the storyboarding stage to the post-production stage.

Sami is a world-renowned filmmaker that has been featured in Forbes and has previously done video work for Virgin, Time and other credible firms. Rootex was fortunate enough to find Sami after he returned to Florida from filming documentaries all over the world. Sami is now the executive producer of Rootex, meaning he is involved in every video project Rootex does. Having over a decade of experience making films under his belt, Sami leads our production team with elegance from the storyboarding stage to the post-production stage.

Sami Kattan
Executive Producer

Hallie is a charismatic UF grad who has traveled the US attending conferences, winning pitch competitions and building a national network. Hallie joined Rootex in early 2018 to take charge of managing accounts, establishing new accounts and building strong relationships with our existing clients. Hallie has played a vital role in the growth of Rootex in 2018 and has been an invaluable resource in establishing new partnerships and accounts.

Hallie is a charismatic UF grad who has traveled the US attending conferences, winning pitch competitions and building a national network. Hallie joined Rootex in early 2018 to take charge of managing accounts, establishing new accounts and building strong relationships with our existing clients. Hallie has played a vital role in the growth of Rootex in 2018 and has been an invaluable resource in establishing new partnerships and accounts.

Hallie Zimmerman
Director of Client Relations

Brandon and Pablo met in high school and became good friends at the University of Florida. Brandon helped Pablo develop the first iteration of Rootex and was involved in some of the first projects the company undertook. Brandon is currently an accounting master’s student on track to graduate with from FAU in 2019. Brandon manages all south Florida contracts and actively participates as a liaison between independent contractors and Rootex. An aspiring CPA candidate, Brandon also oversees all company finances.

Brandon and Pablo met in high school and became good friends at the University of Florida. Brandon helped Pablo develop the first iteration of Rootex and was involved in some of the first projects the company undertook. Brandon is currently an accounting master’s student on track to graduate with from FAU in 2019. Brandon manages all south Florida contracts and actively participates as a liaison between independent contractors and Rootex. An aspiring CPA candidate, Brandon also oversees all company finances.

Brandon Rodriguez
CFO/Co-Founder

Out of 7 siblings, Santosh was the first and only one to come to the USA from India and study something that was not STEM related. Against his parents’ will, he decided to follow his heart and pursue a career in filmmaking and production. Santosh has won several short-film competitions and his videos have garnered hundreds of thousands of views on YouTube. Santosh has a decade of experience in filmmaking and a masters in production from the University of Florida. Santosh now works closely with Sami and does most of the post-production work for Rootex.

Out of 7 siblings, Santosh was the first and only one to come to the USA from India and study something that was not STEM related. Against his parents’ will, he decided to follow his heart and pursue a career in filmmaking and production. Santosh has won several short-film competitions and his videos have garnered hundreds of thousands of views on YouTube. Santosh has a decade of experience in filmmaking and a masters in production from the University of Florida. Santosh now works closely with Sami and does most of the post-production work for Rootex.

Santosh Vemula
Production Specialist

Stephen Kim
Creative Director

Isaac was a born entrepreneur and had started an e-commerce business as well as a promotional item company before the age of 20. Lucky for Rootex, we were able to bring Isaac on board to provide more value for our clients by allowing us to offer promotional items, printed materials and custom apparel. Isaac now manages our network of vendors and ensures that we are providing the highest quality products for our clients at the best possible price.

Isaac was a born entrepreneur and had started an e-commerce business as well as a promotional item company before the age of 20. Lucky for Rootex, we were able to bring Isaac on board to provide more value for our clients by allowing us to offer promotional items, printed materials and custom apparel. Isaac now manages our network of vendors and ensures that we are providing the highest quality products for our clients at the best possible price.

Isaac Hetzroni
Director of Vendor Relations

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Bree Mooers
Director of Business Development

Clients our team members have worked with: